In January Rosa moves to Growth to fill her catering orders.
Rosa sets a monthly budget. Meta charges her card for the spend; TownHum never handles it.
She gives TownHum partner access to her own ad account, in Meta's own screen. If an old agency holds her ad account and won't hand it over, she opens a new one in her name.
The campaigns run on her ad account, built from posts she has already approved, within her budget.
Every budget move waits on her. She sees what each campaign costs per customer, and taps Yes, move it.
Results are counted in customers, along with what each one cost. The same lines go into her monthly report.