TownHum storyboards

One business per client account. The house's agents draft the posts, replies, ads and report, a reviewer of the house passes each one, and nothing goes out without the owner's yes. Everything is written into his own accounts, and a named human knows the business.

Object map

In brackets: who has it. Actions in italics.

• Business (all): name, site, address and the market it fixes, the people who approve and send clips; owner role moved (all); Locations (a few locations)
  • Accounts (all): Facebook Page, Instagram, Business Profile (Local, Growth), further networks (more networks); owned by him, our access shown, who else has access; grant request (all), takeover (leaving a provider)
  • Voice and facts (all): how he talks, what he sells and for how much, hours, offers, key dates and closures; read from the site and reviews (all); blocked days (all)
  • Shot list (all): this week's shots; text or WhatsApp link, camera upload (all)
  • Photos and videos (all): sent by him and staff, from his site, from the old firm, shoot files (shoot); import (leaving a provider); confirm an old firm's file as his own (leaving a provider)
  • Calendar (all)
    • Post (all): caption, image or reel, network, time, built from which facts and photos; approve, ask for a change, edit caption back through the gate (all); imported, waiting for his yes (leaving a provider); withdraw the yes before it goes out (all); same-day post (all); held for a rule (regulated trade)
  • Inbox (Local, Growth): comments, messages, reviews, WhatsApp where the market uses it; questions for you (Local, Growth); replies that go out without his yes, picked and stopped (Local, Growth); review link and QR code (Local, Growth)
  • Ads (ads): campaigns, budget, results in customers; budget yes (ads); monthly cap set and changed (ads)
  • Monthly report (Local, Growth): customers against the baseline, leads the inbox handled, offer redemptions; baseline (all, read at connect); what the paid service would have caught (Free)
  • Plan (all): free or paid, what it includes, next charge; checkout, change, cancel to Free with end date (all paid); what goes on past the end date (all); failed payment (all paid); extra posts (all paid); business sold or closing (all); shoot booking (shoot); export (all)
• Waiting on you, product-wide: posts to approve, the shot list, questions, an account to connect, each with its date
• Hold everything, product-wide
• Your person, product-wide: the named human, on the helpdesk; suggestions unasked (all); change of person with an introduction (all)

Journeys

1. First hour: from a search to his first drafts approved before he connects, his first post live on his own Facebook Page, and his person introduced.
2. Pick a plan: the free calendar's gap and the month's unanswered enquiries and reviews, the plans side by side, checkout, start date and first report day.
3. Onboarding on Local: Business Profile granted, a staff approver added, the replies that go out without his yes picked, blocked days set, the Profile fixed on his yes.
4. Takeover: the old firm still has access; he removes it step by step, his library comes across, and its scheduled posts wait for his yes.
5. Weekly sitting: last week's enquiries and replies, the posts left approved, the shot list, and each clip a draft as it arrives.
6. Same-day special: asked before noon, approved, live that day.
7. Daily replies: an enquiry answered inside the stated time, the kinds he picked sent without his yes, one question held for him.
8. Monthly report: customers against the baseline, the leads the inbox handled and offer redemptions, and the posts behind each line.
9. Ads on Growth: budget set, campaigns on his own ad account, a budget move on his yes, results in customers.
10. Leaving: cancel with the end date and fall back to Free; on ending the account, export, roles removed, ownership confirmed.