Storyboards
First hour
Rosa Delgado owns Juniper Street Coffee in Asheville, North Carolina. Nobody has posted on its Facebook Page since the barista who ran it left in the spring. It is Tuesday 29 September.
Google search · phone
social media marketing agency
Sponsored · townhum.com
TownHum[ad text]
[result]
[result]
[result]
After the morning rush, Rosa searches "social media marketing agency" and taps TownHum's ad.
townhum.com · phone
[headline]
[one line]
Your website: juniperstreetcoffee.com
Get 4 free posts
Free · 4 posts a month, one a reel · Facebook and Instagram
Local · $499 a month · 12 posts on Facebook and Instagram, replies, the monthly report
Growth · $999 a month · up to four networks, 20 posts with 8 videos, paid social managed
Month to month. Ad spend is paid to the platform.
Sign in with Google
The cover shows each plan's scope and price. She types her site, taps Get 4 free posts, and signs in with Google.
TownHum · desktop · Your site
Here is what we found
Juniper Street Coffee
214 Juniper Street, Asheville, NC 28801
Hours: Monday to Friday 7 AM to 6 PM · Saturday 8 AM to 3 PM · Sunday 8 AM to 2 PM
Menu: Cortado $4.00 · Pour-over $5.50 · Pumpkin bread $4.25 · Breakfast burrito $9.50 · Catering boxes for 10 from $65
Google reviews: 4.7 from 212
38 photos [photo] [photo] [photo] [photo]
That's us Try another address
TownHum reads her website and her Google reviews. She checks what it found and taps That's us.
TownHum · desktop · Voice and facts
Voice
Warm and plain, like the counter at 7 AM Edit
Names the drink and the price Edit
Facts · every post uses only these
Cortado $4.00 · from your site Edit Don't mention
Oat milk at no extra charge · from a review Edit Don't mention
Catering boxes for 10 from $65 · from your site Edit Don't mention
Looks right
She checks the voice and facts drafted from her site and reviews. One price is out of date, so she edits it. Posts use only what stands here.
TownHum · desktop · Calendar
Waiting on you: 4 posts to approve
Your first four posts, drafted from your site and reviews Approve all
Facebook · Hello from 214 Juniper Street · To approve
Instagram · Pumpkin bread is back Friday · To approve
Instagram reel · The pastry case at 7 AM · To approve
Facebook · Breakfast burrito, $9.50 · To approve
Nothing is connected yet. Nothing goes out until you approve and connect.
Her free plan's four posts appear in the calendar before she has given any access, one of them a reel cut from her site's photos. A TownHum reviewer has passed each one.
TownHum · phone · Post
juniperstreetcoffee[image: pumpkin loaf]
Pumpkin bread is back Friday. $4.25 a slice. We open at 7, so come early.
Instagram · Friday 8:00 AM
Built from
Pumpkin bread $4.25 · fact
Monday to Friday 7 AM to 6 PM · fact
Pumpkin loaf, from your site · photo
Approve Ask for a change Edit caption
She opens a post. It shows exactly which facts and photos it was built from. She approves all four.
TownHum · desktop · Connect
Connect Facebook and Instagram to publish your 4 approved posts
Facebook Page · Juniper Street Coffee · partner access: we post, and read your insights, comments and messages
Instagram · @juniperstreetcoffee · through the Page: we post, and read your insights, comments and messages
You own these accounts. We work through partner access you can remove any time.
Connect Facebook and Instagram
Meta · Rosa Delgado's login
Give TownHum partner access to Juniper Street Coffee?
ConfirmOne list shows every access TownHum asks for and what it is for. Connecting publishes what she has approved. She confirms on Meta's own screen, signed in as herself, and TownHum reads her baseline (calls, messages, direction requests) before anything changes. If someone she can't reach holds the Page, her person takes that over.
Facebook · phone
Juniper Street Coffee · Just now
Hello from 214 Juniper Street. Cortados, pour-overs and pumpkin bread, from 7 AM.
[image: the counter]
TownHum · Calendar
Posted · view on Facebook · 3 more scheduled
Your person: Dana Whitfield
She has read your site and your posts, and knows Juniper Street Coffee. Chat, email or call, Monday to Friday 8 AM to 6 PM.
Within the hour of signing up, the first post goes out on her own Facebook Page, its link saved in TownHum, and the other three are scheduled. This is the aha. Her person, Dana Whitfield, is introduced beside it.